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White paper Labour market communication plan on one A4

Discover the power of the One-Page Strategy method to formulate a labour market communication plan on one piece of A4.


Strategic plans are usually thick reports with a lot of text, detailed analyses, and a surplus of graphs and tables. While a strategic plan is mainly intended to achieve goals, a good and useful strategic plan is handy, ambitious, workable, challenging, and internally defensible.


This white paper shows you how to use the One-Page Strategy method to formulate a labour market communication plan on one page. This is an intuitive and concise plan, in which the various parts together tell a good employer branding story so that everyone involved understands, embraces, and strengthens it.

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