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Get started on your inspiring goal

An inspiring goal gives your company wings! How? We’re very happy to tell you!


Give talent direction with an inspiring goal, aka a BIG HAIRY AUDACIOUS GOAL (BHAG). A strong BHAG energises, inspires, and connects employees, and can also lead to unprecedented business results. This is a win-win situation!


In this article, you’ll find a number of tips and inspiring examples that will help you formulate a BHAG for your organisation.

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