Contact between talent and organisation takes many forms. Think of a career fair, job interview, or online intake. These are important selection moments not only for you as an employer. The candidate also tests whether the employer brand is in line with their reality.
Whether it really clicks depends in part on well-designed, distinctive, and surprising conversations and events. If you allow these moments to fit in well with the candidate’s work values and information needs, the chances of a mutual match are greatest.
Every industry, type of organisation, and culture requires a specific approach to the mutual selection process. Goals offers tailormade support in structuring and concretely filling in this important phase in the candidate journey.
We’re experts in developing interactive communication tools. From online games to offline call cards. Everything is done with the aim of generating a ‘WOW’ effect for the potential candidate. This gamification of the application process has proven to be successful.
Measuring is knowing! And that’s why we also offer a tool that can measure the experience of candidates during the selection process. This is very valuable information to further optimise your process and better align it with your target market.
Do you want to provide insight into the improvement potential of the mutual selection? Request a quick scan, and discover the improvements that you can make in this process.
This was the ideal way for the university to attract visitors to its booth, and then start an interactive conversation. By properly attuning the content of the cards to the job drivers of the target group and the work values of the organisation, it becomes clear whether a candidate may be a good fit for the organisation.
Through an accessible and humorous game, we let the hard-to-reach IT worker interact with the work values of the organisation. In the first quarter of the campaign, we were able to activate more than 2,000 visitors to go through the entire game, and the number of applicants has increased significantly.
Does a candidate have the same experience at all locations and/or departments ? If you leave this to chance, they almost certainly won’t. We did a check for various large (decentralised) organisations, and generated selection tools that matched the employer brand and culture.
At Goals we hardly encounter any companies that are not involved in employer branding anymore. That makes us happy! It shows that employers understand that they need to present themselves to talent in an authentic, distinctive and credible way. Even when the supply on the market exceeds the demand.
Do you have employees who are such fans that they would get a tattoo of the organisation? During this stimulating workshop, we take you through all the steps of irresistible employer ship. From an inspiring goal to a modern goal-setting, to even the offboarding phase.
How do you find, win, and bind candidates who successfully perform a similar position elsewhere? With a well-founded labour market communication strategy, a powerful and distinctively positioned employer brand, and clear challenges.
At a time when there are more jobs than job seekers, it’s important that you stand out positively. Candidates should get a ‘wow’ feeling about your organisation. Not once. No. Every time you ‘meet’ each other. Top talent is, on average, only 10 days away from entering the market (Jobvite 2019). Structure and transparency in the process increase the speed and confidence of a candidate in your organisation. The more you give them insight into the actual organisational culture, the more likely you will be on their shortlist (Jobvite , 2017). With an actual hire, you also prevent competitors from stealing your talent. Double the win! Of course, it’s also important to remain committed yourself. Challenge candidates and involve the right people in the interview. Selecting the wrong candidate once costs an organisation more than €10,000 on average. In addition, poor selection can lead to a decrease in overall productivity, morale, and performance, which results in higher turnover (CV-Library research).
In an interactive online or offline session, we take you on the Goals nonstop journey. We inspire with striking examples, and show how we can help you become an irresistible organisation. Enter your details, and we’ll contact you to discuss your challenges.
Enter your details and we'll discuss the possibilities